It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.
M&C Saatchi Abel, together with 10x Investments, have been awarded in the Change category at the 2018 Apex Awards. The #StopDaylightRobbery campaign, which was designed to highlight the high investment fees of 10X competitors and the impact they have on your retirement, was acknowledged with a bronze award at the ceremony held at the Sandton Convention Centre on Monday night. 18 Jul 2018Read more
Weylandts has appointed M&C Saatchi Abel as its lead agency for all marketing and communications activity. The appointment is testimony to the power of a relationship which started more than a decade ago between founder Chris Weylandt and the partners at M&C Saatchi Abel. 12 Jun 2018Read more
Internationally, brands like Banana Republic and Tiffany & Co have successfully featured same-sex couples and LGBTQ audiences in their advertising as part of an attempt to include gay audiences. And yet South Africa, famed for our diversity, continues to represent homosexuals either as clichés or stereotypes. Wouter Lombard, head of talent at M&C Saatchi Abel, explains why this must change. 12 Apr 2018Read more
Sri Lanka is the magnificent location of Five Roses' new ad, selected not only because of its historic contribution to tea culture (Five Roses' Ceylon Blend does, after all, begin in the tea fields of Sri Lanka - the home of Ceylon tea), but also because of the feeling of wonder and magic that is an intrinsic part of this destination. 9 Mar 2018Read more