RFQ - Walk My Jozi 2018 Social Media, Marketing and Promotion

In order to assess the impact of its developments, the Johannesburg Development Agency (JDA annually conducts various project and area based impact or baseline assessments. This approach ties into a second practice of the JDA is to encourage the co-production of solutions in partnership with local communities and stakeholders to meet local needs and mitigate challenges. This is as essential component of development intervention in cities.

With the above in mind, the JDA is also seeking in to align the principles and objectives of the Jane's Walk movement. Jane's Walk is a series of neighbourhood walking tours named after urban activist and writer Jane Jacobs. Jane Jacobs was passionate about community and city life and the aim of the walks is get people to explore their cities and connect with neighbours. Participants are encourages to share their stories, insights and ideas about their community or favourite part of City.

Therefore the aim of this event, with the title of "WALK MY JOZI 2018", is to find synergies between the Janes Walk approach and the current JDA practices. These include:
• Targeting places where the JDA has a development present or focus
• Having a series of walking tours / events
• Putting in place a standard approach for the walks to operate within
• Ensuring that the wider event concept and each walk is promoted/marketed
• Ensuring each walk is visually documented (across multiple media / social media)
• Consolidating the outputs and reflecting on the event and possible lessons learnt

The 2018 event is expected to take place over one weekend between March and May 2018 over both Saturday and Sunday.

The document is available online:
http://www.jda.org.za/index.php/latest-tenders

A compulsory information briefing regarding this RFQ will be held at the JDA - 3 Helen Joseph (President) St, Newtown, Johannesburg, 2001 on the 13 February 2018 at 12pm