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Senior Digital Content Strategist

Remuneration:R50000 - R60000 per month 
Location:Gauteng
Type: permanent
Reference:#1868
Company:Recruit Digital


My client is an award-winning digital agency, they are looking for a multifaceted- customer, campaign and content led digital strategist/storyteller that lives, eats and breathes digital, and has done so for leading digital agencies in South Africa, directing the strategic direction and successful growth of top brands in various verticals.

Broadly speaking, as a digital and content 'crusader' you will be tasked with the development of longterm digital plans of action and choices to achieve pre-determined objectives and goals. The strategist will also be required to define and present measurable criteria to ensure that the client's strategy is attainable, results driven and sustainable, and considers the customer experience end to end. This person would need to understand the role of Data, CX, UX, Content, Lead Generation and Sales drivers, including other considerations to incorporate into Strategies.

A core function and skill will be the ability to prepare and develop robust digital communication, campaign or content strategy based on a company's or client's business objectives and a customer's/end user's needs. This seasoned strategist will be required to oversee and lead all content requirements and create content strategy deliverables across B2B and B2C, FMCG, automotive and corporate clients.

This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses, etc. The content strategist role could also include overseeing editorial\content calendars, prepare and deliver content trend presentations, style guides, taxonomies, metadata frameworks and content migration plans.

The achievement of these objectives and goals generally require strategically consistent actions over the long term which are achieved via a series of tactics that are suited to the current environment (macro and micro), and in the face of a competitive set.

Drive adherence to strategy with both agency and the client.

Experience

Comprehensive digital strategy research, planning, creation, preparation and management across the following:
  • Digital content and social strategy- at least five years of experience
  • Digital campaign strategy
  • Digital brand strategy\business strategy- preferable
  • Digital media experience is preferable
  • Strategic campaign architectures
  • Defining measurements and KPI's for reporting purposes
  • Creating the briefs for the creative teams
A content strategist must have analytical abilities to gather key business and user insights, and strategic planning skills to create a long-term vision for the content that's generated. A content strategist must bring to the table- the ability to compellingly communicate a brand's story, and a design and content intuition to envision how content will be presented, seeded or distributed in formats other than text-based articles, such as infographics, social formats, rich content, video, innovative formats or multimedia presentations.

You will report to the M.D and ECD, and also work with the TTL (through the line) teams - as well as interact, engage and liaise with service providers, social teams, media agencies, Search and SEO departments, business analysists etc.

The digital content strategist will also be required to build robust relationships with clients, be accountable for annual content strategy mapping and planning, quarterly reviews, monthly tracking of the brand against prepared and approved strategies, be responsible for optimisation of a strategy, trend reports etc.

Day to day:
  • Inspire our creative people to do the best work in the world.
  • Create strategies and content strategies that serve as a benchmark (From Content, Brand to Social) and be accountable for the strategic outputs for clients with work that is grounded in insight and a shared purpose
  • Write clear and concise briefs for our creative teams that define the barriers and drivers, objectives, measures, and provides clear guideline and architecture in which the creative execution can clearly be driven from.
  • Due diligence/analysis and familiarisation

    • Trends and forecasts relating to the macro environment
    • The political, economic, social and technological
    • Trends and forecasts relating to the microenvironment
  • Create key metrics which the work/solution will be measured against
  • Define key activities, key messages, key channels, and campaign architectures
  • Provide the basis of which the media plan will flow from


Posted on 20 Sep 11:34

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Amy Molony

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