Cybersecurity has long been seen as the Achilles heel of digital transformation, and Maniatis fast painted a picture of the darker side of the web, with a tightened focus for mobile operators.
You just need to turn to social media for an idea of how hidden malware depletes subscribers’ data and triggers further fraudulent charges.
Maniatis said the situation is only set to get worse, with smartphone adoption in Africa as well as the popularity of mobile transactions ever-growing. Unfortunately, Upstream data shows that almost 85% of those mobile transactions on the continent are fraudulent.
In fact, much of carrier billing is driven by malware and further incentivised by ad fraud, which impacts on end consumer.
You see the charges on your device, then you complain online, as most of those R2/day subscription charges are for something you didn’t actively sign up for. The subscriber doesn’t know how it happened, but the operator is usually in the dark, too.Maniatis says the answer is mobile malware.
It’s not going anywhere either, as it’s incentivised by mobile ad spend. Nulltx confirms that Google went so far as to delist over 700,000 fraudulent apps from their Play store last year.
Emerging market consumers are still being hit the hardest. Maniatis explained, a data point is the hours of work needed to be done on minimal wage by the average consumer to earn 1GB data. In SA it is close to 16 hours, whereas it’s usually just two to three hours in the US. #Datafeesmustfall
There are still thousands of malicious applications to be wary of out there, and others that subscribe you to further digital services in the background, but Maniatis pointed out that the malware isn’t always something you were tricked into downloading by an app – malware-infected devices are also causing data disappearance.
Maniatis says the malware sometimes sits preinstalled on your handset, ready to deplete data before you’ve even subscribed.
You may see it as an idle app, but it’s secretly downloading ad campaign content, which counts as ad fraud. This makes it a triple threat:
Your personal info can be leaked to servers outside the country, while depleting your data allowance and also adding fraudulent charges to airtime.
The customer gets angry and contacts their mobile data provider. If they can’t track the disappearing data, this leads to higher customer churn as they’re seen as ‘stealing data’, even though the third-party software is usually the culprit.
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